This event has now concluded, thanks to all our speakers and partners for the inspiring three days of vital policy discussion and inspiring performances!

SUNDAY 28 SEPT >>>
TUESDAY 30 SEPT 2025
CULTURAL & CREATIVE INDUSTRIES RETURNS!
THE PAVILION
Creative UK has teamed up with A-list talent and over 35 renowned creative sector partners to deliver three days of vital policy discussion and inspiring performances in Liverpool at the Labour Party Conference, located in Auditorium 1B in the ACC Liverpool.

Explore The Programme
Join us for three days of policy-led discussions, debates, performances and presentations which explore why the cultural and creative industries should be central to the UK Government's policymaking, and how the sector can tangibly drive inclusive growth across the UK. Exclusive livestream access for Creative UK members will be available by visiting the members dashboard during the conference.
Sun 28 Sept
Day One
1:00 PM - 2:00 PM Auditorium (B)
Designing the Future: The Creative Industries as Digital Leaders
Panel: the creative sector has long pioneered digital innovation. This continues as organisations embrace digital tools - not to replace creativity, but to enhance it.
With panellists from Into Film, UKIE: The Association for UK Interactive Entertainment, Alliance for IP and Surrey Institute of People-Centred Artificial Intelligence.
- Catherine Nicholls (Director of Public Affairs, Sony Music UK)
- Mark Frodsham (Director of Communications & Development, Into Film)
- Dominic Murphy (Head of Policy & Public Affairs, UKIE: UK Interactive Entertainment)
- Daniel Guthrie (Director General, Alliance for IP)
- Andrew Rogoyski (Director of Innovation, Surrey Institute for People-Centred AI)
- The Rt Hon Ian Murray MP (Minister of State for Creative Industries, Media and Arts)
- Allison Gardner MP (Member of the SIT Committee, co-chair of APPG on AI, academic specialising in AI and data science)
2:30 PM - 3:30 PM Auditorium (B)
Author Kate Mosse in conversation with broadcaster Nihal Arthanayake
Fireside chat: award-winning writer Kate Mosse is joined by acclaimed broadcaster, presenter, musician and author Nihal Arthanayake.
3:45 PM - 5:15 PM Auditorium (B)
Financing the Future: Funding Creativity in New Ways
Open roundtable: The Creative Industries Sector Plan demonstrates the Government's recognition of culture and creativity as vital economic drivers, contributing significantly to growth, jobs, and innovation across the UK. Building on this validation, this session will explore how strategic diversification of income streams can unlock the sector's full potential. We'll examine scalable models - from innovative finance and commercial investment to pioneering cultural funding approaches - that can accelerate growth and job creation. The discussion will focus on the structural funding solutions and policy enablers needed to capitalise on the enormous opportunities ahead, ensuring our creative industries continue to lead globally while delivering sustainable economic impact.
With UKIE, Music Venue Trust, Royal College of Art, Production Park, New Writing North, Royal Ballet, and Opera & National Theatre.
- Moderated by Nick Poole (Chief Executive, UKIE: UK Interactive Entertainment)
- Sophie Brownlee (Political Consultant at Music Venue Trust and Associate Director, Whitehouse Communications)
- Professor Christoph Lindner (President & Vice Chancellor, Royal College of Art)
- Jim Farmery (Director of External Affairs, Production Park)
- Claire Malcolm (CEO, New Writing North)
- Sophie Wybrew-Bond (Chief Commerical Officer, Royal Ballet and Opera)
- Matt Armstrong (Associate Director of Policy, National Theatre)
- Howard Dawber OBE (Deputy Mayor, Business and Growth)
5:30 PM - 6:30 PM Auditorium (B)
Actress and Director Angela Griffin and Producer Cameron Roach on Widening Access to the Creative Industries
Fireside chat: Angela Griffin has worked in TV, film, and theatre for over 30 years, with roles in Waterloo Road, Coronation Street, Lewis, Help and White Lines - taking the step behind the camera in 2023.
In this Fireside Chat with Cameron Roach (Founder, Rope Ladder Fiction)., Angela reflects on her own path to industry – and what more we can do to improve access for the next generation of creative talent.
7:00 PM - 8:30 PM Auditorium (B)
Welcome to Liverpool: A Celebration of Creativity
Media launch and showcase: Over 35 organisations from across the cultural and creative industries have come together to showcase the transformative power of creativity.
Hosted by broadcaster Nihal Arthanayake in Auditorium B of the ACC Liverpool, this celebration of creativity will welcome Lisa Nandy MP, Secretary of State for Culture, Media & Sport, Sarah Rose, President of 5 and UK Regional Lead, Paramount, and Caroline Norbury OBE, CEO, Creative UK. Featuring the Liverpool Philharmonic Youth Company and local poet Joseph Roberts.
Sponsored by 5.
8:30 PM - 1:00 AM Pullman Bar
Piano Lates

After a long day of panels, presentations and policy discussions, conference-goers can relax, reflect, and enjoy informal chats around the grand piano with Max O'Hara.
Sponsored by Channel 4.
Mon 29 Sept
Day Two
9:15 AM - 10:15 AM Auditorium (B)
Representation in the Creative Industries: Maximising the Value of Greater Diversity
Panel: diversity isn’t a ‘nice to have’ — it’s good business. How do we move beyond best intentions to lasting change? This panel explores how inclusivity fuels innovation, opens new markets, and builds stronger organisations.
With Talawa Theatre, Association of Photographers, Manchester Metropolitan University, Casarotto Ramsay & Associates and Big Creative Education.
- Carolyn Forsyth (Executive Director & JCEO, Talawa Theatre Company)
- Francis Augusto (Photographer/Director, Studio Augusto Ltd on behalf of Association of Photographers)
- Sacha Corcoran MBE (Principal and CEO, Big Creative Academy)
- Professor Martyn Evans (Pro-Vice-Chancellor, Manchester Metropolitan University & Director, Manchester School of Art)
- Sara Johnson (Agent & Access Consultant, Casarotto Ramsay & Associates)
- David Burton Sampson MP
10:30 AM - 11:30 AM Auditorium (B)
Creative Industries and the UK Industrial Strategy: A Growth Engine Across Sectors
Panel: from headline innovation to transformation, the creative sector sparks progress across manufacturing, finance and beyond. Their influence is reshaping how sectors innovate, grow and collaborate, placing creativity at the heart of the UK economy.
With 5, Royal College of Art, Royal Ballet and Opera, British Fashion Council and DACS: Design and Artist Copyright Society.
- Sarah Rose (President of 5 & UK Regional Lead, Paramount)
- Professor Christoph Lindner (Royal College of Art)
- Sophie Whybrew Bond (Chief Commerical Officer, Royal Ballet and Opera)
- David Leigh-Pemberton (Deputy Director, Policy & Engagement, British Fashion Council)
- Reema Selhi (DACS)
- Lord Harrington (Make UK)
- Rosie Wrighting MP
- The Rt Hon Ian Murray MP (Minister of State for Creative Industries, Media and Arts)
11:45 AM - 12:45 PM Auditorium (B)
Lessons from the Overlap: How to work together to support UK Creators
1:00 PM - 2:00 PM Auditorium (B)
Just the Tonic: The Power of Culture and Sport to Improve our Wellbeing (With Angela Rippon)
Panel: broadcaster, writer, journalist and founder of Let's Dance!, Angela Rippon hosts this discussion on the role culture and sport play on prevention, recovery, and community wellbeing. From social prescribing to creative interventions reshaping national narratives, these activities should be viewed as essential.
With speakers from Southbank Centre, Heart of Glass, Premier League and Let’s Dance!
- Mark Ball (Artistic Director, Southbank Centre)
- Patrick Fox (Chief Executive, Heart of Glass)
- Nick Perchard (Director of Communities, Premier League)
- Angela Rippon (Founder, Let's Dance!)
- Simon Opher MP (Chair, APPG on Creative Health)
- Stephanie Peacock MP (Parliamentary Under Secretary of State, DCMS)
2:30 PM - 3:30 PM Auditorium (B)
Carol Vorderman and Carole Cadwalladr on the New Media Landscape
Fireside chat: broadcaster, media personality, and writer Carol Vorderman is joined by author, investigative journalist, and features writer Carole Cadwalladr to discuss the power of independent journalism, and explore how new media can drive change.
4:00 PM - 5:30 PM Auditorium (B)
Building Tomorrow's Workforce: Creative Skills for the Future Economy
Open roundtable: how do education, training, skills development and mentorship connect to real industry needs?
With Sadler’s Wells, Southbank Centre, University of the Arts London, Music Mark, The Film and TV Charity, Kingston University, Manchester Metropolitan University, Orchestra of the Age of Enlightenment, GuildHE, Bath Spa University and Bectu, a sector of Prospect Union.
- Sir Alistair Spalding CBE (Artistic Director and Co-Chief Executive, Sadler's Wells)
- Mark Ball (Artistic Director, Southbank Centre)
- Professor Kene Igweonu (Provost of London College of Communication and Executive Dean for Impact & Innovation, UAL: University of the Arts London)
- Bridget Whyte (CEO, The UK Association for Music Education - Music Mark)
- Marcus Ryder (CEO, Film and TV Charity)
- Professor Martyn Evans (Pro-Vice-Chancellor, Manchester Metropolitan University & Director, Manchester School of Art)
- Crispin Woodhead (Chief Executive, Orchestra of the Age of Enlightenment)
- Brooke Storer-Church (GuildHE)
- Andy Salmon (Pro Vice-Chancellor External Relations, Bath Spa University)
- Philippa Childs (Head of Bectu)
- Jo Platt MP
6:00 PM - 7:00 PM Auditorium (B)
Nick Park and Sean Clarke on Wallace & Gromit
Fireside chat: academy Award winning filmmaker and animator Nick Park joins Aardman’s Managing Director, Sean Clarke, to discuss the making of the multi-award winning Wallace & Gromit.
In this Fireside Chat, the pair will reflect on the value of creativity, the making of an iconic British brand, and the challenges facing creatives today – including IP protection in the age of AI.
Moderated by Caroline Norbury OBE (Chief Executive, Creative UK).
10:00 PM - 1:00 AM Pullman Bar
Piano Lates
After a long day of panels, presentations and policy discussions, conference-goers can relax, reflect, and enjoy informal chats around the grand piano.
Sponsored by Channel 4.
Tue 30 Sept
Day Three
9:00 AM - 10:00 AM Auditorium (B)
Innovation on the Edge: Pioneering Placemaking & Regional Identity
Panel: Following the Westminster Creativity on the Edge report launch, we explore how R&D and innovation intersects with creative placemaking, transforming regional identity. Cultural assets attract visitors; tech innovation creates spillover benefits across healthcare, defence, and agriculture; creative industries and community pride flourish delivering lasting economic impact.
With Caroline Norbury OBE (Chief Executive, Creative UK), Lindsey Hall (CEO, Real Ideas Organisation CIC), Professor Emma Hunt (Vice-Chancellor and Chief Executive, Falmouth University), Dawn Bebe (Co-CEO Crowdfunder) and Claire Lewis (CEO, Baltic Ventures) and Anna Gelderd MP, Labour MP for South East Cornwall.
Convened by the Creative Alliance South West.
10:15 AM - 11:15 AM Auditorium (B)
Creative Learners, Future Leaders: A Curriculum for Growth
Panel: from early years to higher education, experiences that foster imagination and visual communication are invaluable for our collective growth.
Speakers from Kingston University London, Music Mark, National Theatre, Art Fund and National Museum Directors’ Council reflect on how nurturing creativity supports individual growth, future leadership, and economic impact.
- Keith Merrin (Deputy Chair, National Museum Directors’ Council & Director, North East Museums)
- Professor Steven Spier (Vice-Chancellor, Kingston University London)
- Bridget Whyte (CEO, The UK Association for Music Education - Music Mark)
- Ellara Wakely (Head of Schools Engagement, National Theatre)
- Jenny Waldman (Director, Art Fund)
- Jonathan Davies MP
11:30 AM - 12:30 PM Auditorium (B)
Armando Iannucci on Political Satire with Krishnan Guru-Murthy
Fireside chat: as The Thick of It turns 20, renowned writer, director, producer and performer Armando Iannucci reflects on the power of storytelling, satire and imagination to shift political understanding – as well as the economic might of the UK’s creative industries.
Moderated by Krishnan Guru-Murthy (Journalist).
1:00 PM - 2:00 PM Auditorium (B)
Making Work Work? Fairer Futures for Creative Freelancers and the Creator Economy
- Arusa Qureshi (Author and Writer)
- Alex Rawle (Head of Policy, YouTube UK)
- Max Klymenko (YouTuber & content creator)
- Phillippa Childs (Head of Bectu)
- Laura Mansfield (CEO, ScreenSkills)
- Alexander Jacob (on behalf of Directors UK)
- Polly Billington MP
- Gordon McKee MP
- Alison Hume MP
3:00 PM - 4:30 PM Auditorium (B)
IP in the Age of Gen AI: Rights, Revenues & Responsibilities
- Richard Mollett (Head of European Government Affairs, RELX plc)
- Max Chambers (Director of Corporate Affairs, Premier League)
- Reema Selhi (Head of Policy & International, DACS)
- Mandy Hill (President, Publishers' Association)
- Sophie Jones (Chief Strategy Officer, BPI: British Recorded Music Industry Ltd)
- Carole Cadwalladr (independent journalist) Samantha Niblett MP
- James Frith MP
4:45 PM - 5:45 PM Auditorium (B)
Creativity in Our Regions: The Cluster Effect
Panel: the UK’s creative future is being built across its nations, from world-class production hubs to education-led innovation clusters. Place-based creativity powers economic growth, civic pride and global influence. With local leadership at the helm, regional centres are not just rising - but leading the charge.
Moderated by Carol Bell, with Sadler’s Wells, Production Park and Bath Spa University.
- Carol Bell OBE (Regional Associate Director, North, Creative UK)
- Robert Jones (Associate Artistic Director, Sadler's Wells)
- Jim Farmery (Director of External Affairs, Production Park)
- Andy Salmon (Pro Vice-Chancellor, Bath Spa University)
- Helen Godwin (Mayor of the West of England)
- Tracy Brabin, Mayor of West Yorkshire
6:00 PM - 7:00 PM Auditorium (B)
Joe Dempsie on working class access with Alison Rashley
Fireside chat: Joe Dempsie (Skins, Game of Thrones, This is England), in conversation with Alison Rashley (Executive Artistic Director, The Television Workshop).
8:00 PM - 10:00 PM Pullman Bar
The Cultural and Creative Pavilion Closing Party
Invite Only - Reception: a celebration of the Cultural and Creative Industries in the Pullman Bar
10:00 PM - 1:00 AM Pullman Bar
Piano Lates
After a long day of panels, presentations and policy discussions, conference-goers can relax, reflect, and enjoy informal chats around the grand piano.
Sponsored by Channel 4.
With Presenting Partners
Bectu • Design and Artists Copyright Society • Kingston University • Manchester Metropolitan University • Music Mark • National Theatre • Premier League • Production Park • Royal Ballet and Opera • Royal College of Art • Sadler's Wells • Southbank Centre • UKIE
AIP: Alliance for IP • Art Fund/National Museum Directors’ Council • Association of Photographers • British Fashion Council • Bath Spa University • Big Creative Academy • BPI (British Recorded Music) • GuildHE • Heart of Glass • Into Film • Music Venue Trust • New Writing North • Orchestra of the Age of Enlightenment • Publishers Association • ScreenSkills • Surrey Institute for People-Centred AI • Talawa Theatre Company • The Film and TV Charity • University of the Arts London
With grateful thanks to Design Business Association
FAQs
Frequently Asked Questions
Have a question?
What is the Cultural and Creative Industries Pavilion?
The Cultural and Creative Industries Pavilion is a collaboration of Creative UK members coming together to put the creative sector at the centre of the political agenda by stimulating debate and fresh solutions in political party conference season.
I have access requirements or would like to enquire about access provision
Please visit the Labour Party Annual Conference website for more detail on accessibility and related services.
The Cultural and Creative Industries Pavilion has ground level access and will have a very slight ramped access/exit.
We will be providing automated text transcription for all daytime sessions.
If you have any further questions about the Pavilion or our programme, please contact Event Producer Bren O’Callaghan on bren.ocallaghan@wearecreative.uk
For more information about accessibility provision at the Conference, please contact the Conference Team on 0345 092 3311 or conferenceservices@labour.org.uk
How easy is it to get in and out of the Conference?
Please be prepared for increased security presence and strict protocols.
All guests, attendees, performers, and visitors - without exception - will be required to pass through airport-style security. Bag checks will be in operation.
Please factor in additional time when scheduling your arrival to allow for delays of at least 30 minutes, if not longer, at busy periods. We are not aware of any VIP or fast-track line.
Please avoid bringing luggage to the conference site. Suitcases and large luggage will not be allowed.
Small backpacks and satchels are permitted but will be subject to thorough checks.
We recommend that you leave luggage at your accommodation, or at a left luggage facility.
Excess Baggage operates a left luggage service at Liverpool Lime Street rail station, opposite the ticket office.
Operating hours are
Mon-Thu 07.00 - 21.00
Fri - Sun 07.00 - 23.00
For more information call 0151 909 3697 or visit Excess Baggage.
Apps and websites such as Stasher and Nannybag work with venues such as shops, hotels, and sites with spare storage capacity to also store luggage by the hour.
Why is the Cultural and Creative Industries Pavilion only at the Labour Party Annual Conference?
Creative UK will be attending a range of UK political party conferences, but as the incumbent party forming the UK Government, the scale and complexity of activity at the Labour Party Conference has been placed as the priority by Creative UK members.
I’ve never been - what is the purpose of political party conferences and what is it like?
Every autumn, UK political parties hold annual conferences. For all parties, conferences are an opportunity to engage and connect with their membership, to generate media debate and coverage, to raise revenue and in some cases, party conferences have constitutional significance and play a key role in their policy development and position setting.
Political party conferences are, in some ways, like any other conference – the format is generally predictable, with mainstage keynote speeches, panel sessions and presentations, limited choice of food and long days on your feet. Political party conferences are, however, different from other events in that outside of mass lobbies in UK Parliament, it is the only opportunity to engage with the majority of politicians within a short period of time in a small geography.
What is also common of UK political party conferences is that there is no attempt by the party to control the overall programme of activity that occurs from the hundreds of organisations who book space for advocacy, engagement, and promotion. This means that there are dozens of choices at any given time of the day as to what a participant might choose to attend. Competition for attention is high, and consequently, events need to be high-impact and high value to keep people in the room.
It is a typical feature of conference that participants swiftly move from event to event, often scheduling informal meetings in between events in all manners of locations.
For the Labour Party, their conference is led by the National Executive Committee, the Labour Party's governing body and is central to their constitutional process. Labour Party delegates from trade unions, affiliated groups and constituency parties put forward motions and vote on them, deciding the party's platform and policy positions for the year.
What role are Creative UK adopting?
Creative UK is the convenor of the Cultural and Creative Industries Pavilion, and overseeing end-to-end delivery,
Who is Creative UK?
Creative UK is the national network for the Creative Industries. We are an independent membership organisation that champions the value of the Creative Industries. We know that talent is everywhere, but opportunity is not. Creative UK connects talent, business and organisations across the Creative Industries; from arts and culture, film and TV and video games to design, publishing and architecture and everything in between. We invest by identifying untapped potential to accelerate growth, providing tailor made resources and financial expertise. We do all of this because we believe in the power of creativity to change lives. Find out more at wearecreative.uk.
Who will be at the Labour Party Annual Conference?
Party conferences attract a wide array of people connected to and interested in a party. UK political party conferences are attended by politicians, party members, affiliated groups, activists, journalists, charities, businesses, universities, think tanks, trade unions and more.
Approximately 20,000 Labour Party Conference attendees are expected this year.